JConcepts continues to create a heritage brand while turning out class leading products for a number of genres while always striving for the top step on the podium. While it's important to turn the page on a new year, doing it in style is just as important. The new Heritage 21 hat is ready to turn heads at the race track with wide selection of hat styles, colors and fitment but also a state of the art leather patch logo. The new diagonal JConcepts. net logo placement is sincere and with a bordered out design showing world championship credentials, the new logo packs a powerful punch.